Third Degree Validation

Third Degree Validation | Dove

THE ONLY “LIKE” THAT MATTERS.

In the age of social media, “likes" become the ultimate validation for one’s self-esteem. Young women forget that they are trying to impress people they rarely interact with on a daily basis. Dove wants them to realize that the only “like” that should matter is from themselves.

This was originally a print idea I had, but was fitting to be produced as a radio spot instead. This work also became part of a global campaign, the Dove Self-Esteem Project.

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Siri: Your photo was liked by 231 people.
They’re from
A college schoolmate you hardly remember
Some guy from the gym
An online seller you follow
This girl you met at a party two, or was it three, years ago
Someone’s dog account
A former officemate who resigned after a week you joined the company
Jerry from the IT Department whom you never actually met in person
Your middle school homeroom teacher

Anncr: Do their likes really matter more than yours?
Real beauty starts with liking yourself.
That’s why Dove is helping 40 million young people build self-esteem.
Go to selfesteem.dove.com and see how you can help someone you know.

CREATIVES