Giant Shoppable Mannequin | Lazada LazLook
BRINGING BACK SHOPPING ONLINE BY GOING OFFLINE.
After two years stuck at home, Filipinos are now free to go shopping in malls. Bad timing for Lazada just about to launch LazLook - their new online fashion platform.
We had an idea to get the mallers’ attention. A giant one. In fact, 23-ft tall.
We introduced the Philippines' first-ever 23-ft tall shoppable mannequin wearing the trendiest outfits that people can buy for themselves on the Lazada app. So although people were back in the malls, LazLook still made them add to cart online.
Scanning the QR code on the boxes near the giant mannequin leads you to the app where you can buy the featured outfit.
CASE FILM
BEHIND THE SCENES
CREATIVES
Wunderman Thompson Philippines
CCO: Joe Dy | GCD: Javey Villones | ACD: Miel Soneja | Art: Bojo Mendoza | Copy: Adri Bautista, Kaye Liloc | Production: Carrot Pixel, Morag Design & Fabrication