Fiber-Strong. Family-Strong. | GFiber Unli
FIBER INSPIRED BY THE STRONGEST CONNECTION WE ALL HAVE.
Globe at Home, the broadband arm of Globe, a major telco provider in the Philippines, is set to launch its fiber internet - GFiber Unli. While every telco is talking about speed, we wanted to go beyond by also talking about a strengthened ecosystem.
The message “Fiber-Strong. Family-Strong.” is inspired by the strongest connection we all have - the strength of a family. The construct was also used to identify the brand’s pillars: WiFi-Strong, Service-Strong, and Service-Strong.
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Wunderman Thompson Philippines
CCO: Joe Dy | ECD: Brandie Tan | DECD: Tin Sanchez | GCD: Javey Villones, Maan Bautista | ACD: Miel Soneja | Art: Bojo Mendoza, Bert Obien, Anna Bautista | Copy: Adri Bautista, Al Gonzaga, Kaye Liloc