AfterParty Unwind | McDonald’s
TURNING LATE NIGHTS OUT INTO A BIG DEAL.
Late nights at McDonald’s can be a little slow. So we tapped those who are very much awake during that time: partygoers. With the help of neon lights, in-app games inspired by sobriety tests, and hot deals, we made McDonald’s their afterparty place.
CASE FILM
DIRECTIONAL SIGNS INSPIRED FROM NEON BAR SIGNS LEADING TO MCDO
RECOGNITION
Bronze, Integrated | Kidlat Awards
Bronze, Touchpoints & Technology | Kidlat Awards
Shortlisted, Creative Strategy | Kidlat Awards
CREATIVES
VML Manila
CCO: Joe Dy | ECD: Maan Bautista | GCD: Javey Villones | CD: Enzo Cruz | ACD: Miel Soneja | Art: Sheriza Yu, Kay Mapanoo | Copy: Gorbie Domingo