Miel Soneja
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AfterParty Unwind

 

AfterParty Unwind | McDonald’s

TURNING LATE NIGHTS OUT INTO A BIG DEAL.

Late nights at McDonald’s can be a little slow. So we tapped those who are very much awake during that time: partygoers. With the help of neon lights, in-app games inspired by sobriety tests, and hot deals, we made McDonald’s their afterparty place.

 
 

CASE FILM

 

DIRECTIONAL SIGNS INSPIRED FROM NEON BAR SIGNS LEADING TO MCDO

 
 

RECOGNITION

Gold, Best Showcase for Corporate Communication | Panata Awards
Bronze, Best Showcase for Branded App or Game Development | Panata Awards
Bronze, Integrated | Kidlat Awards
Bronze, Touchpoints & Technology | Kidlat Awards
Shortlisted, Creative Strategy | Kidlat Awards
Shortlisted, Gaming | Boomerang Awards
Featured | Campaign Brief The Work 2025

CREATIVES

VML Manila
CCO: Joe Dy | ECD: Maan Bautista | GCD: Javey Villones | CD: Enzo Cruz | ACD: Miel Soneja | Art: Sheriza Yu, Kay Mapanoo | Copy: Gorbie Domingo