DTR (Define the Relationship) | Manulife
defining security without the definitions.
Insurance isn’t something the younger market has feelings for. But there are two things they really like - music and love stories.
To reach them, we created a music-centered film featuring two individuals who never verbally defined their relationship, but it was certain they are sure and about the future with each other.
We collaborated with romantic indie film director Tonette Jadaone and Moira Dela Torre, a singer-songwriter who has performed romantic movie soundtracks. During its launch the first week, it was averaging about a million views per day.
FILM
PRESS
CREATIVES
Wunderman Thompson Philippines
ECD: Brandie Tan | DECD: Tin Sanchez | GCD: Maan Bautista | CD: Javey Villones, Liz Castañeda | ACD: Bell Javier | Art: Miel Soneja, Jess Miraña