Bakit Ka Nag-Iingat? | Ingat Angat
(WHY are you being careful?)
Promoting science using emotion.
To boost vaccine confidence in the Philippines, we launched an emotional film featuring Filipinos from different walks of life sharing their own personal reasons why they need to take care of themselves.
Because this was produced during the pandemic, shooting and budget were challenging. That’s why we featured real people in their own homes.
FILM
COPY
Why are you being careful?
“To see my child grow up.”
“To go back to school.”
“To help my business thrive again.”
“To play sports again.”
“To go on a date again.”
“To see my colleagues at work.”
“To be with my grandchildren.”
“To fulfill my duty.”
For added protection, get vaccinated.
CREATIVES
Wunderman Thompson Philippines
ECD: Brandie Tan | DECD: Tin Sanchez | GCD: Maan Bautista | CD: Javey Villones | Art: Miel Soneja | Copy: Mich Guerrero