Miel Soneja
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Cancel Christmas

 

Cancel Christmas | Globe

TROLLING FAKE NEWS BACK.

Fake news on social media is widespread in the Philippines. Trolls love putting famous people in their fake statements. Sadly, a lot of people fall for it.

To shed light on this matter, Globe, a telco provider in the Philippines, decided to troll back. We collaborated with a beloved local celebrity Christmas icon - Jose Mari Chan (who’s even bigger than Mariah Carey during the holiday season). Using deepfake technology, we had him share a different kind of message for Christmas.

 

FILM

 
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CASE FILM

 
 

PRESS

Adobo Magazine

CREATIVES

Wunderman Thompson Philippines
ECD: Brandie Tan | DECD: Tin Sanchez | GCD: Maan Bautista | Art: Bern Cordora, Miel Soneja | Copy: Mich Guerrero