Hi, I’m MIEL SONEJA!
I’m an art-based Creative Director who gives a damn and gets things done. For the past 14 years, I’ve turned big ideas into real work - some of which has been recognized at award shows. I believe creativity can make the world a little better, and I’m always looking to do more work that proves it.
When not working, I enjoy thinking and creating content ideas for my vlogger mom, doing random general cleaning, and playing (while trying not to trashtalk) on Mobile Legends 😅
2026 | Creative Director, Alab MNL / DDB MNL
2021 | Associate Creative Director, VML Manila / Wunderman Thompson
2018 | Senior Art Director, Wunderman Thompson / JWT
2018 | Freelance Art Director, BBDO Guerrero
2017 | Senior Art Director, Ogilvy PH
2014 | Art Director, Dentsu PH / Dentsu Jayme Syfu
2013 | Designer, Designblue Manila
2012 | Art Director, Think Ideas Manila
EMAIL ME AT MIELSONEJA@GMAIL
CLIENTS
RECOGNITION
2025
CAMPAIGN BRIEF THE WORK
McDonald’s “AfterParty: Unwind”
- Experiential + Immersive
- Mobile
KIDLAT AWARDS
McDonald’s “AfterParty: Unwind”
- Bronze, Integrated
- Bronze, Touchpoints & Technology
- Shortlisted, Creative Strategy
PANATA AWARDS
McDonald’s “AfterParty: Unwind”
- Gold, Best Showcase for Corporate Communication
- Bronze, Best Showcase for Branded App or Game Development
ARAW VALUES AWARDS
Listerine “BIBIGkasin Challenge”
- Bronze, Love of Country and Respect for National Customs and Tradition
Bactidol “Victory is Voice-Activated”
- Bronze, Love of Country and Respect for National Customs and Tradition
Task Force T3 “Ingat Angat Bakuna Lahat”
- Bronze, Respect and Care for Life and Dignity and the Rights of All
marketing excellence awards
Colgate “Ngiping Matibay, Ngiping Palaban”
- Bronze, Excellence in Multilingual Marketing
BOOMERANG awards
McDonald’s “AfterParty: Unwind”
- Shorlisted, Gaming
2023
KIDLAT AWARDS
Johnson’s Baby “Di Ka Nag-iisa”
- Bronze, Film
- Shortlisted, Creativity for Good
APAC TAMBULI AWARDS
Johnson’s Baby “Di Ka Nag-iisa”
- Shortlisted, Building Character
- Shortlisted, Advocacy
- Shortlisted, Family Centered Brand
2022
MARKETING EXCELLENCE AWARDS
Johnson’s Baby “Di Ka Nag-iisa”
- Gold, Excellence in Advertising
MAD STARS
Johnson’s Baby “Di Ka Nag-iisa”
- Finalist, Branded Information Videos
Campaign Brief The Work
Bactidol “Victory is Voice-Activated”
- Experiential + Immersive
- Social Media
Listerine “BIBIGkasin Challenge”
- Social Media
Johnson and Johnson Ripple Awards
- Best Art Director
- Best Video Narrative for Johnson’s Baby “Di Ka Nag-iisa”
2021
KIDLAT AWARDS
Listerine “BIBIGkasin Challenge”
- Silver, Craft
Boomerang Awards
Bactidol “Victory is Voice-Activated”
- Gold, Tech Innovation
Listerine “BIBIGkasin Challenge”
- Bronze, Campaign Effectiveness
Ad Stars
Listerine “BIBIGkasin Challenge”
- Finalist, Diverse Insights
- Finalist, Interactive
APAC Tambuli AWARDS
Listerine “BIBIGkasin Challenge”
- Bronze, Tambuli Origins
2020
Campaign Brief Asia Creative Rankings
Philippines’ Hottest Creatives #35
Ad Stars
Bactidol “Victory is Voice-Activated”
- Finalist, Design
PANAta Awards
HSBC “Fairer Tales”
- Silver Best Localized Ads
Johnson and Johnson Ripple Awards
Bactidol “Victory is Voice-Activated”
- Best Digital Activation
Listerine “Bibig Time 2.0”
- Best In-Store
Wunderman Thompson Philippines Internal Creative Awards
Idea of the Quarter (Q3) for Listerine “BIBIGkasin Challenge”
Idea of the Quarter (Q4) for Globe “Cancel Christmas”
Idea of the Year for Globe “Cancel Christmas”
2019
AdFest
Messy Bessy “Nostrils” Campaign
- Finalist, Outdoor
Boomerang Awards
HSBC “Fairer Tales”
- Shortlisted, Campaign & Service for Good
Campaign Brief The Work
Messy Bessy "Nostrils"
- OOH
Lürzer’s Archive 2019 Vol. 1
Messy Bessy “Nostrils”
- Print Series
2018
Spikes Asia
Messy Bessy “Field”
- Finalist, Outdoor
Messy Bessy “Forest”
- Finalist, Outdoor
2017
Kidlat Awards
NEDA "Ambisyon Natin - Country"
- Gold, Craft Film Best Art Direction
NEDA "Ambisyon Natin - Self"
- Silver, Craft Film Best Art Direction
NEDA "Ambisyon Natin - Intro"
- Bronze, Craft Film Best Art Direction
adobo Design Awards Asia
NEDA "Ambisyon Natin - Country"
- Silver, Film/Video Craft
NEDA "Ambisyon Natin" Campaign
- Bronze, Film Advertising
Campaign Brief The Work
DBP "The Power Bank Book"
- Direct
NEDA "The Making of Ambisyon Natin"
- TV/Film Craft
2016
adobo LIA 2016 Young Creative Competition
Winner for "ADDVertising" and Philippine delegate to the London International Awards Creative LIAisons in Las Vegas
Creative Guild Cannes Young Lions
Silver for Print "Metro Manila Medley"
Dedes Zobel Diwa Award
Finalist for "The Litters of the Alphabet"
Boomerang Awards
NEDA "The Making of Ambisyon Natin"
- Best in Creative Excellence
- Gold, Digital Craft
Araw Values Awards
NEDA "The Making of Ambisyon Natin"
- Silver, Love of Country and Respect for National Customs and Tradition
NEDA "Ambisyon Natin - Country"
- Silver, Love of Country and Respect for National Customs and Tradition
NEDA "Ambisyon Natin - Intro"
- Bronze, Love of Country and Respect for National Customs and Tradition
DBP "The Power Bank Book"
- Silver, Concern for and Preservation of the Environment
Asia-Pacific Tambuli Awards
DBP "Charging Dock Annual Report"
- Bronze, Care for the Environment
2015
Creative Guild AdFest Young Lotus
Agency Representative