BIBIGkasin Challenge | Listerine
(BIBIG [MOUTH] + BIGKASIN [TO SAY])
KEEPING MOUTHS AND THE FILIPINO LANGUAGE STRONG.
The Filipino language is beautiful, but speaking it can be tough. To help strengthen mouths, we created a series of tongue-twisters headlining common Filipino words that are hard to pronounce. We launched this during Buwan ng Wika, a month-long celebration for the Filipino language. Each tongue-twister also seamlessly incorporated the benefits of using Listerine.
Really proud of this initiative getting produced. I enjoyed working on the illustrations, which received praises from global creative leaders.
CASE FILM
TONGUE TWISTER ILLUSTRATIONS
“The scent of a thousand flowers, is what I discover, each time Makmak bursts out in laughter.” | For fresh breath, use Listerine.
“The beast lets out a scream, opened its germ-free mouth to the extreme, to charm with its schemes, a lass wearing cream, dancing on a meteor like a dream.” | For 99.9% germ-kill, use Listerine.
“Patti’s smile is as white as as seventy-seven doves stacked together, gleaming like alabaster.” | For healthy white teeth, use Listerine.
“Miggy who toils at the water hole ogles the lovable, likeable, beautiful gums of Gigi.” | For healthy gums, use Listerine.
“Oh, I find it clean, and hold in high esteem, Luis’ sweet, sweet grin void of plaque and stain.” | For less plaque, use Listerine.
“I looked in awe at the non-stop biting and chewing, Onat kept doing, on the tough peel of the juicy lime.” | For strong teeth, use Listerine.
SOCIAL MEDIA
The tongue twisters were uploaded as posts on Facebook and Instagram. We then challenged people to try them out.
ANIMATED POSTS
DETAILS
RECOGNITION
Silver, Craft | Kidlat Awards
Bronze, Campaign Effectiveness | Boomerang Awards
Bronze, Tambuli Origins | APAC Tambuli
Finalist, Diverse Insights | Ad Stars
Finalist, Interactive | Ad Stars
Featured | Campaign Brief The Work 2022
Best of the Week - Jan 2021 | Best Ads
PRESS
CREATIVES
Wunderman Thompson Philippines
ECD: Brandie Tan | DECD: Tin Sanchez | GCD: Maan Bautista | CD: Tim Villela | Art/Illustration: Miel Soneja | Copy: Mich Guerrero, Joei Calixto-Gregorio | Animation: Drin Alejandro, Karl Piga