The Wrong Portions | Ajinomoto
UNHEALTHY EDUCATING DONE RIGHT.
The task was to educate Filipinos on the right eating portions in every meal. We answered that by showing the current Filipino eating habits instead, making them realize how wrong and unhealthy they were.
The challenging part of this campaign was budget. I was not only the art director, but also the director, co-cameraman, production team, and co-editor. Still had fun!
CREATIVES
Dentsu Jayme Syfu
CCO: Merlee Jayme | ECD: Gary Amante, Rey Tiempo | Art: Miel Soneja | Copy: Irish Bautista