ADDvertising | Adobo LIA 2016
ADDING EXPERIENCES TO KEEP THE EXPERIENCE OF ADVERTISING.
My greatest achievement as a young creative was winning this local young creatives competition hosted by Adobo Magazine, besting more than 55 entries from different agencies. It was an honor to fly to Las Vegas to be one of the two Philippine delegates of LIA’s 2016 Creative LIAisons - a mentoring program fully-funded to educate, inspire and grow young creative talent. I was also featured in the magazine in a “queen of hearts”-themed shoot haha.
the brief
Make a social or digital campaign talking to people who left or are thinking of leaving the industry into coming back or staying in advertising.
MY winning ideA: ADDVERTISING
There’s one advantage in having a career in advertising that you can’t get in other industries - widening your expertise. When you work on multiple brands, you’re not just an art director - you’re also a fisherman, a mother, a baker, a pilot. Sometimes, an alien. The experiences just keep on adding.
