The Breast Part | KFC
HOW A CHICKEN’S BREAST PART GOT WOMEN TO REMEMBER THEIR OWN.
The Philippines has the highest mortality rate for breast cancer in Asia. During Breast Cancer Awareness Month, KFC became an unlikely brand to champion the conversation about breast cancer.
In all branches nationwide, we transformed chicken breast parts into a reminder for women to get checked. Tray liners and countertop ads were created to push awareness of the advocacy.
SOCIAL AND IN-STORE
CREATIVES
Ogilvy Philippines
ECD: Mike Sicam | CD: Donna Dimayuga | ACD: Paulo Villones | Art: Miel Soneja | Copy: Karl Garcia